Sustainability in the simplest identification is meeting the needs of the present without compromising the ability of future generations to meet their needs.
Moving towards sustainable production has been a complex process for energy companies, but not necessarily a negative one. By basing decisions on longer timelines, some of the higher upfront investments in efficiency and renewable sources are easier to justify. Investors have had to adjust their expectations for returns because a company that commits to the sustainable development of resources may have more modest earnings results in the near term. In terms of 48 countries, including 7 Arab countries, are preparing to submit to the United Nations in July their reports on their national plans for sustainable development programs until 2030 and UAE is one of them.
Small Companies implement sustainability programs because they want to improve company culture, encourage employees to contribute to positive change and increase profitability by reducing costs. Yet even when the commitment is there, implementation can be challenging, especially in small companies where resources are limited and time is one of its important factors.
Sustainability program should be the main part of the company strategy and it should reflect on the daily activity, there is a key point which leads to a difference between success and failure.
1-Keep programs simple and cost-effective
Keeping the programs simple “Doable”, some can be one of the daily participation and part of the organization and the staff culture such as stop using the paper cups, cutlery, and other one use tools in the organization if possible and replace them with ceramic, glass or stainless steel.
2- Look for ways to scale ideas down
A company of any size can reduce the printed output just by eliminating the printing of presentation slides for meetings. The company can use email and other professional communication programs for its daily communication and also for storing the documents such as the iCloud.
3- Engage employees by encouraging and rewarding positive change
Company employees should contribute to the positive “green” programs such as stop smoking, use the natural product, recycle materials, etc.
4- Be consistent
One objective of any program should be to embed sustainability goals in as many daily activities as possible. Inconsistency sends a mixed message, reduces the chances of long-term participation and runs the risk of appearing as though the company is simply greenwashing. It’s better to implement just a few small programs to get going and be consistent than to try to launch a wide-ranging program that no one follows through on.
For a small business, competing priorities easily can get in the way without a top-down mission by the CEO and management team to talk, walk and live the sustainability message.
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